The San Diego Museum of Art’s 36th annual Art Alive, an event in which floral designers transform famous works of art from the permanent collection into exquisite floral displays, returned April 28–April 30, 2017. A highly anticipated San Diego spring tradition, Art Alive is the Museum’s signature fundraiser that provides support for education, outreach programs and special exhibitions. For the 36th edition, bright colors and bold designs were at the forefront and over 12,000 visitors experienced the Museum’s vibrant transformation, raising over $1.3 million benefiting public programs and exhibitions. The Art Alive 2017 floral exhibition featured 94 beautiful floral arrangements and a magnificent steel arttree from local artisan NatureMaker. The fabricated “oak tree” was originally designed and installed at the Metropolitan Museum of Art for the 2011 Alexander McQueen: Savage Beauty Gala.Carlos Franco of Green Fresh Florals in San Diego returned as Rotunda Designer, transforming the Museum’s two-story central Rotunda into a lush and beautiful floral design that served as the centerpiece for the Art Alive celebration entitled FloraMorphic: A Sky of Colors—an immersive installation that invited guests to enter a “surrealist dream of sunrise and sunset.” This marks Franco’s fourth turn as Rotunda Designer—he most recently designed the Rotunda in 2014, when he transformed the space into a floral experience themed after the gardens of the Alhambra, inspired by Balboa Park’s Spanish Baroque architecture.
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